Come join us the third weekend in May. Our Rhododendrons, that thrive along the Oregon Coast, are of course the stars of the Festival and we celebrate their beauty! The spectacular display of hundreds of Rhododendrons takes place at the Florence Events Center. Enjoy the Street Vendor Fair, Car Show, 5K run and the Carnival with rides, games and a few surprises.
Join us Sunday for the 112th annual Rhododendron Floral Parade. The festival officially begins with the Rhody Showcase to crown “Queen Rhododendra” Wednesday May 15th. And while you are in the area, be sure to visit our fabulous shops, restaurants and the many adventures found only in Florence. CLICK HERE for the list of events so you can plan your weekend in Florence Oregon! The Florence Rhododendron Festival is the second-oldest flower festival in Oregon and third oldest on the West Coast and is just one year younger than the Portland Rose Festival. (The oldest flower festival on the west coast is the Tournament of Roses in Pasadena, California.)